9 selling points in real estate marketing ? Best Topic to List :)

First, the concept of property management
??Property management concept is China?s real estate early start ?hype? a concept. As an important link of the chain of real estate development, a certain level of project management standards are important factors affecting owners make a purchasing choice. Because owners want to live in a safe, convenient and considerate environment. Therefore, we often see a slightly larger buildings and upscale housing, often play ?introduce Hong Kong?s leading property management? sort of banner.
??To meet the needs of real estate development, property management agencies should establish their own management and service concepts, explore the Advanced mode of property management services and innovative property management enterprise operational mechanism, the full corporate culture and community culture, focusing on building property management brand, in order to remain active in real estate marketing.
?? Second, the Green ecological concept
??Real estate green ecological concept popular in the industry. Is the core of the theory of green marketing, marketing activities should be to target the human green consumption and a range of marketing activities, is the company profitable, meet consumer demand and dynamic equilibrium of the long-term interests of the community three new marketing. Green marketing concept emphasizes enterprise marketing activity to protect the environment, conducive to the maintenance of ecological balance, less pollution, avoiding waste of resources, provide close to nature, harmless products and consumption.
??Winds of this concept of green ecological nature soon blow to real estate industry. Enterprises played in real estate marketing slogan of the Green, green, ecological, in marketing the entire process tried to embody the ?green? caring. For example, select the lot as far as possible from sources of pollution, walls and Windows with new insulation and sound insulation materials, refused to use clay bricks (reducing land consumption), decoration with new pollution-free, no stimulation, environment-friendly materials, housing construction to minimize light pollution, reduce noise, wastewater and solid waste centralized treatment and so on. In terms of ecological building, generally stressed the greening landscape supporting community and the environment, emphasizing the comfort of our living environment, harmless and ecological harmony of the environment. These buildings are in the USP, attracts customers with ?selling points?.
?? Third, the concept of European
??European concept is a national real estate market, the most nearly universal, the most common concept models. From the beginning of the real estate industry in China started in coastal and southern cities, to the inland city of today, European wind has been the concept of heat blowing, racing to imitate and one where rivalries. Both the appearance of buildings, or community environment layout, and sought to embody the architectural beauty of classical, modern European style. In many cities, slight strength developer, slightly larger buildings, to overseas designers take the design. Design is often European round arches, European-style Windows, Roman columns, European-style gate, eaves and wall relief decoration; essays in the sculpture of community landscape-Castle architecture, European, European-style landscape tree, European-style garden lawn; there is also a strong developer, or even the entire community ?Europeanization?.
?? Four, grade concepts
??The pursuit of taste, is the common people gradually get rich in modern society.
??There is an almost a classic tagline??I have selected the home, not a house?. This sentence seems to and opposite the House up. But if you change a perspective, it has precisely reflected the importance of House to House. Housing Home carrier, no, why? In a sense, is synonymous with the House. For ordinary people, and House is the largest of a family of ?bulky goods?, it is the fundamental conditions for people to enjoy life. No room of the dream house, a room of people all want the ?home? to build a warm, elegant and comfortable. Therefore, in the minds in real estate marketing person good at manufacturing concept, grade natural is an important concept of ?gimmick?.
?? Five, culture concept
??Modern urban people daily around the bustling, busy, noisy dust raised, hoping to find more elegant noble, estates settled, and noble persons as o, nurtured by the cultural environment, self-cultivation, let himself and his family enjoy the easiness life, warm while also infiltrating the culture of a civilization, noble atmosphere. Pursuit of humane atmosphere, is the city after you meet the basic food and clothing, higher demands on the living realm and the spiritual realm.
??Thus, in the real estate marketing concepts in evolution, humanistic concept of pop which is a very natural thing. Developers and business people want with humanistic connotation of the concept to improve buildings and quality. What ?o noble persons? and ?home, home in Mo Xiang?, ?garden, Books? such as advertising, one more than a shout even louder.
?? Six, tourism and leisure concept
??Modern man in a tense. Outside of work, looking for leisure, tourist resort, regulating mood, relax spirit. Leisure becomes an important modern lifestyle. Therefore, those in suburban development projects, especially villas project area, you create a concept of tourism and leisure. Outside of swimming pools, beaches, leisure pool, designated with interests in the countryside barbecue paradise, with giving small garden or farm property (can run), and some projects simply built into the outer suburbs of tourist resorts.
Recently, the noted economist Li Yining made public a view?owns two homes to be well-off, aroused public concern. He said another owner to be used as a weekend and holiday resort. Visible, academic analysis and acting ?was thought to go?. Description this resort concept reflects an important trends in real estate development, it is no wonder that developers and business people are keen to create the concept.
?? Seven, club concept
??From literally speaking, the Club is the project owner or resident in the community gatherings. Customer in accept real estate advertising information and made purchase select Shi, face of most is property under construction or half property under construction, so despite many developers in building book and planning figure in the show has beautiful of Club ?effect figure?, but more of development commercial main is to it as a sales selling points just, as Club when can real built, provides which service, by who operating and how operating, details problem, and no determine, so customer get of just is a beautiful fudge of commitment.
??However, to examine in depth, can be found, club concept, in practice, there are such problems:
??Problem is a function of the Club. Large community, or generally mature property, are equipped with specialized property management agencies. So, the services provided for the accommodation owners how to differentiate with property management, avoid duplicate or blank it? This needs to be made by the function. I believe that clubs should be positioned to interpersonal communication and community and cultural exchange, should become a place for communication and cultural exchange among community residents, channels. Was closed out by community residents from the families themselves, interpersonal communication, featured community cultural activities, such as culture, fun activities, Fitness Salon, small library, meetings, community education, community-oriented family, open your heart, goodwill and friendly, laundry room, child domestic services such as managed, it should be borne by the property management Department.
??Second, clubs and management style of the right questions. Is who should operate, issues of how to operate. Perhaps ?outsiders of fertilizer and water does not flow field? reason, we will see the Universal is run by developers. Because the developer is not the main industry of this, the problem occurs if the developer management, this will easily lead to contradictions with the owners. Therefore, we encourage clubs can be introduced into the professional bodies to conduct, to improve the management level and service level. In the problem of how to run, open, closed-end management and half-open operation of three points. Because the service scope of different sizes, operating modes and owners will have the effect of different. More owners hope Club implementation of closed-end management, to enjoy the excellent service, but it will also increase operating costs, improve Club consumer price.
?? Concept eight, hydrophilic
??Water is also a 21st century?s most precious resources. And China is a country with a relative lack of water resources. In many cities, especially in northern cities, serious water shortage, the water is even more valuable. Therefore, people who live in the city, if to choose living water, is a nature lover?s happy life. In this pursuit by affinity concept unconsciously popular real estate. Many developers preferred factors steering the lot project from water. Thus, those near Lakes, River, linhe project development hot up overnight. Now, just look at the name of a real estate project, you can see the relationship between water and: junyuan, Golden Harbor, Galaxy Blue Bay coast of Wan, Shui apartment, Garden, love Lake apartments, Rose Lake, clear water Bay, splendid Riviera, xinghe Wan, Shui Ting Court, temporary streams ?
?? Nine, intelligent e-concept
??Smart e-concept was presented a new concept in recent years. Real estate articles from recent years and a lot of real estate ads, for ?smart?, ?e? storm of the concept, appears to have marked the arrival of the landlord a night into the intelligence community, the digital age. However, for most people and buyers, and ?intelligent? is still fog. Many believe, Internet, broadband, video intercom, IR control, remote meter reading is ?smart e?, but also some developers for ?scrambled? concept of purpose, whether qualified or not qualified, deliberately fall into a trap in this concept, to trendy words ?Mongolian?.
??Actually, real significance Shang of ?intelligent of? should by following system constitute: a is security prevention system: including anti-theft alarm, and week territories alarm, and out entry management, and fire and gas alarm, and help call, and visitors on told, and fingerprint recognition,; II is information management system: this including three table (meter, and meter, and gas table) even more table far copied, and device monitoring, and vehicles management, and emergency broadcasting and background music, and cable TV and phone,; three is information network system: requirements broadband access, established up community shared of modern information network system, specific including construction community information service platform, community e-commerce system (online supermarket, and merchandise quote system, and electronic payment), and community integrated information management (security management, and population management, and vehicles management,).
??Real estate marketing concept of war has its inevitable. With the improvement of people?s living standard, people have diverse trends in the housing demand. Real estate marketing, differential marketing has become inevitable. Differences which will be implemented, you need to conduct in-depth market segmentation. Concept of creating a successful market segmentation, to leading the development of industry on the one hand, on the other hand and make it easy for customers to make their own choices. Whether developers, is the planning of services for developers who will need to be broken down in to find their own relative advantages of the project, and in advertising, with the help of a a simple concept to be summarized, and was widely disseminated. Therefore, in the real estate marketing, fighting for the concept of promoting the progress of real estate industry, improve the standard of real estate marketing is undoubtedly has a positive effect. And should we oppose those unrealistic coin concept, exaggerated remarks, even the practice of using false concepts to hongren.

Source: http://chinawestproducts.com/08/10/9-selling-points-in-real-estate-marketing/

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